Tuesday, May 15, 2007

ArkAlmighty and Loving your Neighbor

Since The Passion of Christ, the marketing of movies to churches/believers has gotten a little out of hands in my opinion. But, I am impressed by the marketing strategy of Evan Almighty. Evan Almighty is the sequel to Bruce Almighty and stars Steve Carell of "Office" fame as a modern day Noah.

The marketing plan involves Ark Almighty where churches as challenged to acts of random kindness (ARK). The producers are actually giving Churches money to serve people!! They have this website that can link to your church's site and sort of in a Craig's list type of format link up people's needs with people in your church who have skills.

Our church - Cornerstone of Boulder Valley - is on board and we put an ad in Boulder Daily Camera asking people to submit needs. I went on this morning and read where people have already signed up with needs. people like a single mom of five whose car is completely falling apart. Another single parent who is 4 months behind in their mortgage a diabetic and needs a job.

I have been studying the story of Good Samaritian last few days. My son Luke asked me on Sunday to read him a story from my bible from the book with his name on it. So I choose that story and have been diving in a little deeper last few days and looking at lot at what James writes too on pure and undefiled religion as well as faith w/o works being dead. I will write on it tommorrow over at STINT Leaders. I want to be less like the priest and Levite who we went out of there way not to help and more like the Samartian who in helping went out of his way.

Now that's a way to change the world

1 comment:

Bill Reichart said...

My family and I saw the movie this past Tuesday and I posted my review and comments here on my blog:


I had some further thoughts about the marketing aspect of the movie, I would like to hear your opinion on that.